Unisport introduces Zoai
Backed by 30 years of boot expertise and a community of over 2 million, Unisport introduces Zoai: an always-on AI Nike boot expert and the newest voice in football's most trusted retail community. Available 24/7 at zoai.unisportstore.com and across social media, Zoai brings the depth of Unisport's boot knowledge to every player - whenever they need it, in a conversation that feels nothing like a chatbot. Probably the World's first of it's kind.
Copenhagen, Denmark - Unisport, the football retailer founded in Copenhagen with over 30 years of boot expertise, today announces the launch of Zoai: a first-of-its-kind AI powered creator and Nike boot expert, available now at:
With the biggest tournament of the year officially underway, millions of players and fans are looking for guidance on which Nike boots to wear. Zoai is Unisport's answer: a conversational AI experience and Nike boot expert, sitting alongside long-standing presenter and boot authority JayMike.
Helping players choose the right Nike boots
Zoai is not a standard chatbot. She is a fully realised AI persona, created by Unisport - one of the world’s largest football communities, with over 2 million Unisport FC members, more than 1 billion yearly reach and trusted by over 12 million followers across social media. Zoai is a French AI creator based in Paris, lightly obsessed with the game, the gear and the culture surrounding both. Her name is a deliberate signal: Zoai makes the AI identity explicit. Unlike any human expert, she is available around the clock at zoai.unisportstore.com and across selected social channels. She lives at zoai.unisportstore.com and on TikTok, Snapchat and Instagram - all at @bootsbyzoai - and is developed by Dutch sports marketing agency On Your Marks.
Built for the moment
The timing of Zoai's launch is no coincidence. With one of global football’s biggest moments now underway, Nike has officially unveiled the next generation of its most important football boot franchise: the Nike Mercurial Vapor 17 and Nike Mercurial Superfly 11. Zoai's knowledge base is built entirely around Nike, from the full archive of Nike football boots to everything there is to know about the latest Mercurial launches.
Strategic Context
Unisport has always been more than a place to buy football boots. Through community, content and trusted voices like JayMike, Unisport has spent years helping players understand products, compare options and choose the right boots for their game. Zoai is the next step in that same mission: an AI-powered Unisport persona designed to make Nike boot guidance more personal, more accessible and available whenever players need it. She does not replace JayMike or Unisport’s human expertise; she extends it.
About Unisport
Unisport is one of Worlds leading football culture and retail platforms, operating at the intersection of performance, culture and commerce in the global football market. Through content, community and commerce, Unisport connects players of all levels with the gear, knowledge and inspiration they need to play at their best. unisportstore.com
About Zoai
Zoai is an AI powered Unisport creator and Nike boot expert, available now at zoai.unisportstore.com. She is not a chatbot. She is not a search bar. She is a conversational AI experience created by the team behind one of the world's most trusted football communities and she is here to help you find the right Nike boot for your game.
She is available 24/7 at zoai.unisportstore.com and across social media at @bootsbyzoai.
Media contact:
press@unisport.com | unisportstore.com | @bootsbyzoai